Our school district had a professional development day yesterday. The kids love sleeping in, but I find these days disruptive. I say this as a home school teacher who keeps her daughter on the same schedule as her public school child. The teachers are supposedly in training, but all I see are empty school buildings when I need to stop in.
Anyway. I took advantage of the day to take my son shopping. He’s been growing like crazy and needed new long sleeve shirts and a new winter coat. His current coat keep everything but his forearms warm. We found all the needed shirts at our first stop as well as the coat, but took a picture of the coat and checked out other stores to see what else was out there.
We got to Target and I was encouraged to see the entire corner of the women’s section filled with a variety of coats. Then we got to the men’s section. One style. Four colors. It fit on one side of a display. That is not a selection.
I spoke to an employee on the floor and she rather flippantly said, “Women win.” when I pointed out the complete lack of men’s options. My reply was “Guys still need clothes.”
The space allotted for men’s clothing was equal to the space for men’s accessories, and a good portion of that is dedicated to t-shirts. Needless to say, I won’t be returning to Target to shop for my son.
I understand that women have more options than men in the area of clothing, and they tend to shop more. I don’t work in clothing marketing, but I know that guys don’t just want super hero t-shirts.
